Being one of the most watched American television broadcasts, the Super
Bowl not only triggers immense anticipation and excitement, it raises
commercial airtime rates exponentially. Commercial giants spend more
lavishly on their ads than at any other time during the year, bringing
their A-game to the screen. The hype surrounding Super Bowl commercials has long been almost on par with that of the game itself.
So if you’re tired of discussing the result of this year’s big game, join us as we scan through Super Bowl commercial history, listing ten of the most famous commercials of them all.
Coca-Cola – Mean Joe Greene (1979)
This emotional Coca-Cola ad shows an exhausted “Mean Joe” Greene
approached by a loving young fan who offers him his coke. Greene accepts
the coke and hands the boy his shirt with a smile and a “Hey, kid! Catch!” A Coke Zero spoof of the classic ad starring the Pittsburgh Steelers safety, Troy Polamalu, was aired during the 2009 Super Bowl. [Watch]
Apple – 1984 (1984)
Directed by Ridley Scott and aired during the 3rd quarter of Super Bowl
XVIII, this $1.5 million commercial announced the release of Apple’s
Macintosh computer. The symbolic ad, inspired by the one described in
George Orwell’s novel, Nineteen Eighty-Four, is set in a future governed
by an authoritarian order, opposed only by the coming of the Apple
Macintosh. [Watch]
McDonald’s – The Showdown (1993)
McDonald’s “The Showdown” shows NBA players Michael Jordan and Larry
Bird battling for a McDonald’s Big Mac meal in a game of H-O-R-S-E. [Watch]
Budweiser – Clydesdale Respect: 9/11 Tribute (2002)
In 2002, Budweiser set aside its usual witty ideas to pay a tribute to
the 9/11 tragedy with a commercial showing the Budweiser Clydesdales
kneeling in respect before the New York Skyline. [Watch]
Reebok – Terry Tate: Office Linebacker (2003)
This unusual yet entertaining Reebok commercial shows an office policed
by a vicious linebacker named Terry Tate, who ruthlessly smites
co-workers for even the tiniest of violations of office regulations. [Watch]
Budweiser – Whassup (2006)
This is a perfect example, perhaps even the best, of the conventional
Budweiser ad. The ad starts with two friends conversing over the phone
while “sippin’ a bud” and “watchin’ the game”. The conversation turns
into a crazy telephonic “whassup” frenzy, which gets funnier as they are
joined by more friends. [Watch]
Old Spice – The Man Your Man Could Smell Like (2010)
An witty ad that quickly turned into a internet meme with countless
spoofs on the web, this Old Spice ad earned Isiah Mustafa – better known
as the “Old Spice Guy” – a lot of fame and Weiden + Kennedy – the ad
agency responsible for the masterpiece – an Emmy. [Watch]
Doritos – Crash the Super Bowl Finalist: House Rules (2010)
Finalist of Doritos’ “Crash the Super Bowl” ad competition, “House
Rules” by Joelle de Jesus is a short and funny commercial that shows a
protective young boy slapping a house guest across the face, warning him
to stay away from both his mother and his Doritos. [Watch]
Snickers – Betty White (2010)
Viewers will find themselves confused in the first few seconds of this
smart and hilarious Snickers commercial that show 89-year-old
actress/comedian Betty White being viciously tackled and dominated in a
game of football. The ad explains itself as a Snickers bar comes into
play. [Watch]
Volkswagon – The Force (2011)
This adorable Volkswagon commercial is among the best the 2011 roster of Super Bowl commercials has to offer. “The Force” shows a juvenile Darth Vader trying in vain to use the power of the Force until he surprises himself by (apparently) succeeding with his father’s Volkswagon. [Watch]
Bonus: Google – Parisian Love (2010)
A must watch for all googlers, this smart and touching ad walks you through the life of a man via his search history.[Watch]
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